• HubSpot

    Partner Manager, Latin América

    June 2016 — Present | Boston, MA

      - Manage the Agency Partner Program in Latin América


      - Lead our Partner Acquisition efforts in Latin América as part of our global program, lead growth by 18% and Partner base growth by +39%

      • LATAM Partners Success Stories
      • Manage our lead generation paid campaigns
      • Optimize our Lead Nurturing efforts for market qualified conversions

      - Enable our Agency Partner base to be certified agency re-sellers as part of the HubSpot Partner Program.


      - Built the #INBOUND16 experience for our attending LATAM Partners


      Advocacy Marketing, NAM & LATAM

      January 2016 - May 2016 | Boston, MA


      - Advocacy marketing as part of our sales enablement strategy; customer references, referrals program, product reviews & customer delight.


      - International expansion of HubSpot's customer advocacy program, HubStars.


      HubStars are members of an exclusive community of the best, brightest and most passionate customers. HubStars are elite brand ambassadors that want to be an active participant of the inbound movement.

      • Handled logistics of customer reference calls
      • Worked with PR to manage HubSpot's profile on listings for product review sites.
      • Managed a community of elite brand ambassadors and engaged them with challenges leveraging content, social, email and a unique brand strategy.

      - Led expansion of HubStars into Latin America and assisted the launch of EMEA and APAC. This is currently nominated for Program of the Year by Influitive.


      - Grew product reviews of HubSpot Marketing to sites like TrustRadius, G2Crowd, GetApp, Capterra and Clousdwave.


      - Managed HubSpot CRM & HubSpot Sales listing on product review sites.


      Marketing | Lead Nurturing | Middle/Bottom of the Funnel

      August 2015 - December 2015 | Boston, MA

        - Built HubSpot Best Practices Library in our Sales Lab so that new and existing reps can have access to outstanding examples on how to demo specific tools to a variety of prospects. This included segmentation across customer vertical, industries, location, languages, etc.


        - Compiled and distributed relevant news, content and offers our Marketing team and put together a weekly Sales Enablement Digest that caters to the needs of sales reps. E.g. Had competitive battlecards in place for reps to have a well rounded exposure to top HubSpot competitors.


        - Optimized our landing pages and thank you pages as part of our lead nurturing initative to increase the quality of leads for sales. Took a strategic and technical approach to dissect a thank you page and ensure that we were able to distinguish leads from an MQL.


        - Consolidated product reviews into Salesforce and sources opportunities for sales reps.


        #INBOUND15 & #INBOUND16


        Brand Manager and Strategy

        Summer 2015 | London, UK



        -Lead sales, high level strategy and product development of CoderCourse, online courses that teach people how to code.


        -Brainstorm and execute marketing initiatives to build the brand both online and offline, reach customers and grow the business


        -Expanded product offering to branded merchandise & organize events like HackTheHouse, Unilever’s Corporate Hackathon.


        -Execute marketing initiatives to optimize CPC & CPA and grew following by 3K a month with content marketing.

        Huntington Management Consulting

        Associate Consultant

        January 2013 - May 2014


        - Recruited to represent NU at intercollegiate business consulting case competitions.


        -Built a weekly case on companies like Amazon, Carlsberg, LinkedIn, Broadcom, etc. Challenges involved turn-around management, stagnant growth, mergers and acquisitions, expansion to global regions, etc.


        - Competed at Harvard, Rutgers, Northeastsern adn Brandeis University. First Place at Brandeis University, consulting for LEGO. Competed

        Wellington Management International

        Investment Administration

        June - December 2014 | London, UK


        Worked on the investment side of a private asset management firm.



        -Performed daily cash flow reconciliation as well as funding and repatriation of income and expenses into working currencies.


        -Worked on trade settlement procedures of over ten EMEA accounts including the amendment of failed trades.


        -Served as a financial liaison between a client, broker and custodian in over fifteen different accounts.


        -Researched Trading Prior Cashflow Confirmation that was later adopted by the management team.



        Performance Marketing Specialist

        January - June 2013 | San Francisco CA


        Associate Account Manager for Fortune 500 companies.


        - Worked with eleven clients across four industries.


        -Lead strategic campaign development in new platforms and technologies. Optimized client’s CPA from $18.69 to $5.90.


        Search Engine Marketing

        - Google Adwords [Enhanced Campaigns]

        - Bing Ads

        - Yahoo Ads

        - Product Listing Advertising

        Social Media Marketing

        - Facebook Power Editor

        - Twitter Ads

        - LinkedIn Ads

        Online Marketing Optimization

        - Adobe Marketing Cloud

        - Reports & Simulations

        Honors Program Publication

        Marketing The Future In The Golden State


        Finance & Accounting

        July - August 2012 | San Salvador, El Salvador


        Working on the acquisition of HSBC, El Salvador by DAVIVIENDA, Colombia.

        - Performed comparative asset valuation based on the domestic and international norm.


        - Documented transactions relevant to short and long term investments.


        - Assisted the accounting department on handling adjustments on depreciation of assets in relation to the ongoing acquisition.

      • Resume

      • Recommendations

        "Go instead where there is no path and leave a trail." - Ralph Waldo Emerson

        Wellington Management International

        Investment Administration

        London, UK | 2014




        "Carlos has a hard working go get attitude. "


        "Colleagues all commented on his good nature, his tremendous ability giving presentations and in group settings, and his ability to take a procedure, understand, and develop where possible. I was particularly impressed with some of his project work (eg; TPCC; and ;Gears Transition; to highlight a few), his effortless professionalism, and his desire to learn and develop himself."


        "He leaves with a fantastic skill set and should know he can be extremelly successful moving forward, whatever he may choose to do."


        "Carlos used his impressive knowledge of Excel to build detailed management reporting to identify accounts that could be processed more effectively (called TPCC)."


        Search Engine Marketing

        San Francisco, California | 2013




        "Carlos would routinely come to me and ask where he could go to learn more and what new tasks he could be given so he could learn new approaches. Every manager was impressed and he is by far one of the best interns we have had."


        - Account Director


        "Carlos' strengths are his quick ability to learn, his time management skills, his ability to take initiative and ownership of a project. He showed great aptitude in everything he worked on and was not afraid to ask questions to help better his understanding and productivity. He was by far the best intern we have had to date."

        - Associate Account Manager


        "Carlos went above and beyond and was able to show his problem solving capabilities, I [feel] it [is] necessary to highlight my estimation of this skill."

         -  Director Account Manager

        Northeastern Residential Life

        Resident Assistant

        Boston, Massachusetts




        "Carlos is a true mentor to these students, and his work on these programs are unmatched; he put effort to make sure they were beneficial to the students of this building."

          - Resident Director


        "Carlos has the most positive attitude toward this position, and his jovial nature is infectious to the rest of the team. They always comment on how they love spending time with him, and his energy gives them energy. Carlos always works hard, and is very committed to this position. He has a thirst for knowledge and thrives to be the most successful person in any opportunity he tackles."

        - Resident Director


        "Carlos is an extremely driven individual. While working with him as a Resident Assistant at Northeastern University. Carlos showed a level of passion and commitment that is truly unique in our times. I am confident that he will achieve great things in his life."

        - Fellow Resident Assistant


        Financial Strategy and Accounting

        San Salvador, El Salvador | 2012


        [Through his potential he provided ideas and initiatives in the projects asigned. It generated aggregated value to the Business.]


        [[We] strengthened in the intern his competencies and guided him in the professional field.]

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